Sales Training Tip from our sales training course.
How are you today?
I’m quite tempted to reply ‘What business is it of yours?’
We get this a lot. ‘Hi this is Johnny from ‘strange reason to phone you’ can I speak to Bob Morrell please?’ I cautiously reply ‘Yes, this is Bob Morrell speaking.’ Johnny continues ‘Oh right! So how are you today?’ – believe me, he’s not asking because he really wants to know:
a) He is in the habit of asking everyone,
b) He’s heard someone else do it and thinks it must be polite
c) He needs a moment to pretend we’re friends before he tries to sell
d) He wants to make me feel guilty for not asking how HE is!
e) He is an embarrassment to me, to himself and to the world of sales!
I don’t know Johnny; I don’t know his company, product or service. How do I know if I even want his acquaintance, let alone his friendship?
You should only ever ask this question if you genuinely care about the answer. What if I’m dreadful today? ‘Someone has just died so I feel awful!’ – Try selling to me now, sunshine!
Now this may sound a bit cruel and to be honest, I’m enjoying writing this, but the fact is that this happens thousands of times every day.
If you know someone, if you’ve met them, had a conversation in the past, if you’ve sold to them, if you are familiar with them in some way then by all means ask them how they are – but that question in a cold call betrays ignorance, stupidity, poor or non-existent training and reminds one of some of the worst excesses of the French Revolution! If we work together we can stamp out this plague!
This sales training tip and many more can be delivered to you and your team by Bob and Jeremy of Reality Training Ltd. Book some sales training or a group sales training course now and educate your sales force - we will help you to sell more, more often. >>
>> Other pages and topics you may also be interested in: sales training, sales team training, sales training courses, Elmer Wheeler Close, selling, sales and sales pitch, Group Sales Training, Reality Training TV, Training, Sales Training Articles
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