A sales tip from one of our sales training courses.
A salesperson should be a doctor.
No, we don’t mean that you should ‘examine’ every customer. But seriously, if a customer says ‘You tell me why I should buy your product or service?’ Do you know the reasons? The problem is that if you answer this question before you know what your client needs…
If you go to the Doctor and say ‘I feel dreadful!’ and he says ‘OK here’s a prescription for some Valium’ and sends you on your way, you would be appalled. Prescription without diagnosis is malpractice.
The same applied to sales – ‘How can I tell you why you should buy my product or service if I don’t know enough about you?’ After a good conversation, and some great questions, only then can you ascertain if you have anything to offer. If this makes sense then why do so many sales people offer us things we don’t want or need?
This sales training tip and many more can be delivered to you and your team by Bob and Jeremy of Reality Training Ltd. Book some sales training or a group sales training course now and educate your sales force.
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