UBM Case Study - Overview
Project Summary:
Between 2007 and 2009 Reality Training delivered Digital Media Sales Training to over 120 sales staff across United Business Media in London, Amsterdam and Princeton.
Objective:
To increase the digital revenues across the company through better knowledge, sales skills and confidence, without any detrimental effect on core revenues from traditional media – magazines and exhibitions.
Delivery:
Reality Training delivered 3 days of training to groups of 12 from across the business. Each individual received 3 one to one calls to help embed the training. An online blog was also created to act as a forum and hold the essential training content.
Results:
UBM made immediate changes in their pricing and marketing strategy.
The Course was rated highly effective or effective by 100% of attendees.
‘it was clear that 3 months after starting the training both our online advertising revenue and conference sponsorship had increased as a direct result of the training that had been delivered and our sales force were more confident in selling across platforms and obtaining increased spending from clients’ Andy Laycock, Head of Learning & Development, United Business Media
Summary:
This programme has generated increased digital revenues and profits for UBM and has dramatically influenced their digital developments into the future.
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‘Our online revenues are up by 21% ’ - Newbury Weekly News’
Case Study UBM
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Organisation
Email Address
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What are you hoping to achieve from training?
Sales tips from our sales training courses
Popular!
Various sales training articles written for our site or submitted to other websites
Our sales training videos
Book us to practice on and get our advice.
Other Sales Training Resources
Watch us in action speaking at a sales conference.
We can deliver keynote presentations
Event Speaking
Trainer Training by Reality Training
We can develop your content for delivery to your team
Trainer Training and Course Content
Sell more with great presentation skills
Could you sell more with better management and leadership skills?
Work together better
Sell media effectively
Sell more digital media with our up to date course
Other Training Course Subjects
A detailed outline of our sales training course elements
Why our sales training works
What can I gain from sales training?
How to measure the results of sales training
For when you all need sales training!
Small group sales training is also effective.
Books written and available to buy from Reality Training.
Sales Training
Reality Training
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