UBM Case Study - Overview
Project Summary:
Between 2007 and 2009 Reality Training delivered Digital Media Sales Training to over 120 sales staff across United Business Media in London, Amsterdam and Princeton.
Objective:
To increase the digital revenues across the company through better knowledge, sales skills and confidence, without any detrimental effect on core revenues from traditional media – magazines and exhibitions.
Delivery:
Reality Training delivered 3 days of training to groups of 12 from across the business. Each individual received 3 one to one calls to help embed the training. An online blog was also created to act as a forum and hold the essential training content.
Results:
UBM made immediate changes in their pricing and marketing strategy.
The Course was rated highly effective or effective by 100% of attendees.
‘it was clear that 3 months after starting the training both our online advertising revenue and conference sponsorship had increased as a direct result of the training that had been delivered and our sales force were more confident in selling across platforms and obtaining increased spending from clients’ Andy Laycock, Head of Learning & Development, United Business Media
Summary:
This programme has generated increased digital revenues and profits for UBM and has dramatically influenced their digital developments into the future.
T: Head Office: +44 (0)1732 525947 Sales Office: +44 (0)1280 824808
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Case Study UBM
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